Energy of Context in Information-Pushed Storytelling | by Michal Szudejko | Sep, 2023

Begin it proper or abandon it instantly

Information-driven storytelling is a manner of speaking numerical info by way of narration and visualization. Its aim is to interact the viewers and assist them higher perceive the primary conclusions and tendencies.

Information visualization helps interact viewers. It’s not sufficient to indicate uncooked details or info. It’s essential to show knowledge in a way that grabs the viewer’s consideration and is nice to the attention.

The narrative is the story itself. The narrative is situated on the coronary heart of a data-based story, serving to to create a coherent message that is smart to the viewers.

Context is a essential element in data-driven storytelling and, in my view, accounts for 80% of the story’s success*. The narrative and visuals comprise the remaining 20%.

In the present day, we have now ample knowledge, instruments, and strategies. Nonetheless, even with all these assets, utilizing them in observe continues to be fairly difficult. Storytelling can bridge this hole. The choice-makers in at present’s firms, board members, administrators, and managers, shouldn’t be involved about knowledge cleansing, evaluation methods, or particular instruments. What issues to them is the interpretation, suggestions, and their potential implications. They need to have the ability to ask questions, present suggestions, and perceive the solutions. All of them will want data-driven storytelling!

The context of a narrative has three basic dimensions: situational, practical, and knowledge.

In essence, context refers back to the background information that either side of the story (i.e., storyteller and the viewers) want to grasp. It solutions three most important questions: who, what, and how?

Who?

It’s about figuring out who the story is for and understanding the connection between the storyteller and the viewers.

What?

It’s concerning the story’s most important matter and what you need the viewers to do or resolve after listening to it.

How?

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