• AIPressRoom
  • Posts
  • AI utilization on social media has potential to affect voter sentiment

AI utilization on social media has potential to affect voter sentiment

The usage of synthetic intelligence (AI) in social media has been targeted as a potential threat to affect or sway voter sentiment within the upcoming 2024 presidential elections in the US. 

Main tech firms and U.S. governmental entities have been actively monitoring the scenario surrounding disinformation. On Sept. 7, the Microsoft Menace Evaluation Middle, a Microsoft analysis unit, published a report claiming “China-affiliated actors” are leveraging the expertise.

The report says these actors utilized AI-generated visible media in a “broad marketing campaign” that closely emphasised “politically divisive matters, resembling gun violence, and denigrating U.S. political figures and symbols.”

It says it anticipates that China “will proceed to hone this expertise over time,” and it stays to be seen how it will likely be deployed at scale for such functions.

Alternatively, AI can also be being employed to assist detect such disinformation. On Aug. 29, Accrete AI was awarded a contract by the U.S. Particular Operations Command to deploy synthetic intelligence software program for real-time disinformation menace prediction from social media.

Prashant Bhuyan, founder and CEO of Accrete, stated that deep fakes and different “social media-based purposes of AI” pose a severe menace.

“Social media is well known as an unregulated surroundings the place adversaries routinely exploit reasoning vulnerabilities and manipulate conduct by way of the intentional unfold of disinformation.”

Within the earlier U.S. election in 2020, troll farms reached 140 million People every month, in response to MIT. 

Troll farms are an “institutionalized group” of web trolls with the intent to intrude with political beliefs and decision-making.

Regulators within the U.S. have been methods to regulate deep fakes ahead of the election. 

On Aug. 10, the U.S. Federal Election Fee unanimously voted to advance a petition that might regulate political advertisements utilizing AI. One of many fee members behind the petition referred to as deep fakes a “vital menace to democracy.”

Google introduced on Sept. 7 that it will likely be updating its political content policy in mid-November 2023 to make AI disclosure obligatory for political marketing campaign advertisements.

It stated the disclosures will likely be required the place there may be “artificial content material that inauthentically depicts actual or realistic-looking individuals or occasions.”

Collect this article as an NFT to protect this second in historical past and present your assist for impartial journalism within the crypto area.